Verganti, Roberto.
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
9781422124826 (hbk.)
2008051751
GBA949865 bnb
Technological innovations.
Industrial management.
HC79.T4 / V47 2009
658.514 / VER 2009
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
9781422124826 (hbk.)
2008051751
GBA949865 bnb
Technological innovations.
Industrial management.
HC79.T4 / V47 2009
658.514 / VER 2009