Yudkin, Marcia.
6 steps to free publicity / Six steps to free publicity Marcia Yudkin. - 3rd ed. - Franklin Lakes, NJ : Career Press, c2009. - 287 p. ; 21 cm.
Includes bibliographical references and index.
pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going.
9781601630278 (pbk.)
2008027707
Industrial publicity.
Press releases.
Small business--Public relations.
Small business--Management.
HD59 / .Y83 2009
659 / YUD 2009
6 steps to free publicity / Six steps to free publicity Marcia Yudkin. - 3rd ed. - Franklin Lakes, NJ : Career Press, c2009. - 287 p. ; 21 cm.
Includes bibliographical references and index.
pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going.
9781601630278 (pbk.)
2008027707
Industrial publicity.
Press releases.
Small business--Public relations.
Small business--Management.
HD59 / .Y83 2009
659 / YUD 2009