Alsop, Ronald.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Eighteen immutable laws of corporate reputation Ronald J. Alsop. - New York : Free Press, c2004. - xii, 306 p. ; ill. ; 24 cm. - A Wall Street journal book .
Includes bibliographical references and index.
074323670X (hbk.) 9780743236706 (hbk.)
2003064354
Corporate image.
Brand name products--Management.
Corporations--Public relations.
HD59.2 / .A47 2004
659.2 / ALS 2004
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Eighteen immutable laws of corporate reputation Ronald J. Alsop. - New York : Free Press, c2004. - xii, 306 p. ; ill. ; 24 cm. - A Wall Street journal book .
Includes bibliographical references and index.
074323670X (hbk.) 9780743236706 (hbk.)
2003064354
Corporate image.
Brand name products--Management.
Corporations--Public relations.
HD59.2 / .A47 2004
659.2 / ALS 2004