Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed. - New York : McGraw-Hill Education, c2015. - xxxiv, 842 p. : col. ill. ; 28 cm.
Includes index.
9780078028977 (hbk.) 0078028973 (hbk.)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015
659.1 / BEL 2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed. - New York : McGraw-Hill Education, c2015. - xxxiv, 842 p. : col. ill. ; 28 cm.
Includes index.
9780078028977 (hbk.) 0078028973 (hbk.)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015
659.1 / BEL 2015