Asia Pacific University Library catalogue


De Bono, Edward, 1933-

Lateral thinking : creativity step by step / Edward de Bono - New York : Harper Perennial, [2015] c1990 - 300 p. : ill. ; 21 cm - Harper colophon books . - Harper colophon books .

First Perennial Library edition published 1990. Reissued 2015.

Preface -- Introduction -- Use of this book -- The way the mind works -- Difference between lateral and vertical thinking -- Attitudes towards lateral thinking -- Basic nature of lateral thinking -- The use oflateral thinking -- Techniques -- The generation of alternatives -- Challenging assumptions -- Innovation -- Suspended judgment -- Design -- Dominant ideas and crucial factors -- Fractionation -- The reversal method -- Brainstonning -- Analogies -- Choice of entry point and attention area -- Random stimulation -- Concepts/divisions/polarization -- The new word po -- Blocked by openness -- Description/problem solving/design -- Summary

0060903252 (pbk.) 9780060903251 (pbk.)


Creative thinking.
Creativeness.

BF408 / .D43 2015

153.35