Asia Pacific University Library catalogue


Managing customers as investments : (Record no. 11334)

000 -LEADER
fixed length control field 01153cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13772376
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407165649.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041104s2005 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004116044
Canceled/invalid LC control number 2004060062
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131428950 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131428959 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency APU
Modifying agency BNF
-- WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .G87 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.812
Item number GUP 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Sunil,
Dates associated with a name 1958-
9 (RLIN) 20949
245 10 - TITLE STATEMENT
Title Managing customers as investments :
Remainder of title the strategic value of customers in the long run /
Statement of responsibility, etc Sunil Gupta, Donald R. Lehmann.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Wharton School Pub.,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 205 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 187-198) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
9 (RLIN) 8262
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
9 (RLIN) 1096
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
9 (RLIN) 7817
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 MPH 1089 | 1089 109.50   HF5415.55 .G87 2005 c.1 00027693 28/06/2014 1 109.50 28/02/2014 General Circulation