Managing customers as investments : (Record no. 11334)
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000 -LEADER | |
---|---|
fixed length control field | 01153cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 13772376 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150407165649.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 041104s2005 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004116044 |
Canceled/invalid LC control number | 2004060062 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131428950 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780131428959 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | BNF |
-- | WAN |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.55 |
Item number | .G87 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.812 |
Item number | GUP 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gupta, Sunil, |
Dates associated with a name | 1958- |
9 (RLIN) | 20949 |
245 10 - TITLE STATEMENT | |
Title | Managing customers as investments : |
Remainder of title | the strategic value of customers in the long run / |
Statement of responsibility, etc | Sunil Gupta, Donald R. Lehmann. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, NJ : |
Name of publisher, distributor, etc | Wharton School Pub., |
Date of publication, distribution, etc | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 205 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 187-198) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing. |
9 (RLIN) | 8262 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations. |
9 (RLIN) | 1096 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 7276 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lehmann, Donald R. |
9 (RLIN) | 7817 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 2 |
e | epcn |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/02/2014 | MPH | 1089 | 1089 | 109.50 | HF5415.55 .G87 2005 c.1 | 00027693 | 28/06/2014 | 1 | 109.50 | 28/02/2014 | General Circulation |