Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
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TextPublication details: Boston : Harvard Business School Press, c1997Description: xv, 235 p. : ill. ; 24 cmISBN: 0875847595 (hbk.); 9780875847597 (hbk.)Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285467 LOC classification: HF5415.1265 | .H34 1997
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APU Library Open Shelf | Book | HF5415.1265 .H34 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027576 |
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| HF5415.1265 .G63 2011 c.1 Social media strategies for professionals and their firms : | HF5415.1265 .G73 2018 c.1 Social media marketing : | HF5415.1265 .G73 2018 c.2 Social media marketing : | HF5415.1265 .H34 1997 c.1 Net gain : | HF5415.1265 .H35 2001 c.1 The e-marketing handbook : | HF5415.1265 .H36 2000 c.1 Principles of internet marketing / | HF5415.1265 .H36 2014 c.1 Everybody writes : |
Includes bibliographical references (p. 221-224) and index.
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