The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.
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TextPublication details: New York : Currency Doubleday, c1993Edition: 1st edDescription: xviii, 443 p.; 20 cmISBN: 0385425287 (hbk.); 9780385425285 (pbk.)Subject(s): Market segmentation | Sales promotion | Consumers' preferences | Customer relationsDDC classification: 658.812 LOC classification: HF5415.127 | .P47 1993
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APU Library Open Shelf | Book | HF5415.127 .P47 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027703 |
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| HF5415.127 .M66 2010 c.1 Global marketing and advertising : | HF5415.127 .M66 2019 c.1 Global marketing & advertising : | HF5415.127 .M66 2022 c.1 Global marketing & advertising : understanding cultural paradoxes / | HF5415.127 .P47 1993 c.1 The one to one future : | HF5415.127 .P47 1997 c.2 Enterprise one to one : | HF5415.129 .M37 2006 c.1 Marketing channels / | HF5415.13 .A23 2010 c.1 Strategic market management : |
Includes bibliographical references and index.
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