Typographic design : form and communication / Rob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders.
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TextPublication details: Haboken, N.J. : Wiley, 2018Edition: 7th edDescription: ix, 343 p. : ill. (some col.) ; 28 cmISBN: 9781119312567 (pbk.)Subject(s): Graphic design (Typography)Additional physical formats: Online version:: Typographic designDDC classification: 686.2/2 LOC classification: Z246 | .C37 2018| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | Z246 .C37 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00037546 | |
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APU Library Open Shelf | Book | Z246 .C37 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00037547 |
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| Z104 .P33 2010 c.2 Understanding cryptography : | Z116 .B85 2013 c.1 The green design and print production handbook / | Z246 .A55 2003 c.1 The fundamentals of creative design / | Z246 .C37 2018 c.1 Typographic design : | Z246 .C37 2018 c.2 Typographic design : | Z246 .C85 2007 c.1 Layout workbook : | Z246 .G73 2002 c.1 Basics of design : |
Includes bibliographical references and index.
1. The evolution of typography -- 2. The anatomy of typography -- 3. Legibility -- 4. The typography grid -- 5. Syntax and communication -- 6. The typographic message -- 7. The evolution of typographic technology -- 8. Typographiy in time and motion -- 9. Case studies in typographic design -- 10. tTypographic design education -- 11. Typographic design process -- 12. Type specifmens.
"Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"--
"Provides a comprehensive overview of every aspect of designing with type"--
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