Designing brand identity : an essential guide for the entire branding team / Alina Wheeler
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TextPublication details: Hoboken, New Jersey : Wiley ; c2018Edition: Fifth editionDescription: xi, 324 pages : illustrations (chiefly color) ; 29 cmISBN: 9781118980828; 1118980824Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.8/27 LOC classification: HD69.B7 | W44 2018| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD69.B7 W44 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012915 |
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| HD69.B7 T55 2001 c.1 From bricks to clicks : | HD69.B7 W43 2011 c.1 Brand atlas : | HD69.B7 W43 2011 c.2 Brand atlas : | HD69.B7 W44 2018 c.1 Designing brand identity : an essential guide for the entire branding team / | HD69.C6 B46 1990 c.1 Choosing and using management consultants / | HD69.C6 G46 2002 c.1 Consultant - market yourself : | HD69.C6 H65 1999 c.2 The concise guide to becoming an independent consultant / |
Includes bibliographical references and index
Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover
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