Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextEdition: Sixth editionDescription: xxi, 504 pages : illustrations ; 24 cmISBN: 9781529732504 (paperback)Other title: Global marketing and advertisingSubject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | Cibles (Marketing) -- Études transculturelles | Consommateurs -- Comportement -- Études transculturelles | Advertising | Consumer behavior | Target marketing | Marketing | Interculturele communicatieGenre/Form: Cross-cultural studies. Additional physical formats: ebook version :: No titleDDC classification: 658.802 LOC classification: HF5415.127 | .M66 2022
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APU Library Open Shelf | Book | HF5415.127 .M66 2022 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019025 |
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| HF5415.127 .F75 2009 c.2 The complete idiot's guide to target marketing / | HF5415.127 .M66 2010 c.1 Global marketing and advertising : | HF5415.127 .M66 2019 c.1 Global marketing & advertising : | HF5415.127 .M66 2022 c.1 Global marketing & advertising : understanding cultural paradoxes / | HF5415.127 .P47 1993 c.1 The one to one future : | HF5415.127 .P47 1997 c.2 Enterprise one to one : | HF5415.129 .M37 2006 c.1 Marketing channels / |
Previous edition: 2019.
Includes bibliographical references and index.
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