Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublication details: New York : Prentice Hall, 2006Edition: 3rd edDescription: xviii, 610 p. : ill. ; 24 cmISBN: 9780273706939 (pbk.); 0273706934 (pbk.)Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802 LOC classification: HF5415.123 | .P45 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5415.123 .P45 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011690 | |
General Circulation
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APU Library Open Shelf | Book | HF5415.123 .P45 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010502 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.123 .P45 2006 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010505 |
Includes bibliographical references and index.
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