The marketing edge : making strategies work / Thomas V. Bonoma.
Material type: TextPublication details: New York : Free Press, c1985Description: xiii, 241 p. : ill. ; 25 cmISBN: 0029042003 (hbk.)Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .B66 1985Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HF5415 .B66 1985 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010071 |
Includes index.
Bibliography: p. 229-237.
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