Asia Pacific University Library catalogue


The essence of marketing research / Peter M. Chisnall.

By: Chisnall, Peter MMaterial type: TextTextSeries: The Essence of management seriesPublication details: New Delhi : Prentice Hall of India Private Limited, 1991Description: vii, 211 p. : ill.; 22 cmISBN: 8120309081 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .C45 1991
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Book HF5415.2 .C45 1991 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010459

Includes bibliographical references(p. 168-170) and index.

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