Asia Pacific University Library catalogue


Marketing research / David A. Aaker ... [et al.].

Contributor(s): Aaker, David AMaterial type: TextTextPublication details: Hoboken, NJ : John Wiley, c2010Edition: 10th edDescription: xvii, 798 p. : ill. ; 27 cmISBN: 9780470524619 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M37 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .M37 2011 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010622
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HF5415.2 .M37 2011 c.2 (Browse shelf (Opens below)) 2 Checked out 30/05/2024 00010627

Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed.

Includes bibliographical references and index.

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