Unleashing the ideavirus : Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.
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TextPublication details: Dobbs Ferry, NY : Do You Zoom, Inc., c2000Description: 224 p. : ill. ; 20 cmISBN: 0970309902 (hbk.); 9780970309907 (hbk.)Other title: Unleashing the idea virusSubject(s): Word-of-mouth advertising | Relationship marketing | Marketing | Customer relations -- ManagementDDC classification: 659.133 LOC classification: HF5827.95 | .G63 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5827.95 .G63 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010826 | |
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General Circulation
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APU Library Open Shelf | Book | HF5827.95 .G63 2000 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00028010 |
"Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you."--T.p.
Includes index.
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