Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].
Material type:
TextPublication details: London : McGraw-Hill Higher Education, c2012Edition: 2nd European edDescription: xxv, 559 p. : ill. (chiefly col.) ; 27 cmISBN: 9780077131715 (pbk.); 0077131711 (pbk.)Subject(s): Service industries -- Marketing | Customer services | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.122 | .S47 2012
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APU Library Open Shelf | Book | HF5415.122 .S47 2012 c.1 (Browse shelf (Opens below)) | 1 | Lost | 00011294 |
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| HF5415.122 .B36 2002 c.2 The market planning guide : | HF5415.122 .K68 1999 c.1 Test item file, Principles of marketing, eighth edition by Philip Kotler & gary Armstrong / | HF5415.122 .L68 1996 c.2 Services marketing / | HF5415.122 .S47 2012 c.1 Services marketing : | HF5415.123 .E37 2009 c.2 Herd : | HF5415.123 .O99 2008 c.1 Integrated marketing communications / | HF5415.123 .O99 2008 c.2 Integrated marketing communications / |
Previous ed.: 2008.
Formerly CIP. Uk
Includes bibliographical references and index.
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