TY - BOOK AU - Yudkin,Marcia TI - 6 steps to free publicity SN - 9781601630278 (pbk.) AV - HD59 .Y83 2009 U1 - 659 22 PY - 2009/// CY - Franklin Lakes, NJ PB - Career Press KW - Industrial publicity KW - Press releases KW - Small business KW - Public relations KW - Management N1 - Includes bibliographical references and index; pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going UR - http://www.loc.gov/catdir/toc/ecip0821/2008027707.html ER -