TY - BOOK AU - LAI YUAN XIN (TP036555) AU - Mr. Tee Poh Kiong TI - A STUDY ON PACKAGING, PERCEIVED RISK, SERVICE QUALITY TOWARDS CONSUMER PURCHASE DECISION ON ONLINE SHOPPING IN MALAYSIA AV - PG-23-0061 PY - 2016/// CY - Kuala Lumpur PB - Asia Pacific University KW - Packaging KW - Internet marketing KW - Teleshopping KW - Malaysia N1 - A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM) UR - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ ER -