TY  - BOOK
AU  - LIM WEI REN (TP028000)
AU  - Mr. Lim Hau Chek
TI  - AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY
AV  - PG-23-0079 
PY  - 2017///
CY  - Kuala Lumpur
PB  - Asia Pacific University
KW  - Consumer satisfaction
KW  - Internet marketing
KW  - Young consumers
KW  - Attitudes
KW  - Malaysia
N1  - Available in APres; A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM)
UR  - https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
ER  -