TY  - BOOK
AU  - Alsop,Ronald
TI  - The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset 
T2  - A Wall Street journal book
SN  - 074323670X (hbk.)
AV  - HD59.2 .A47 2004
U1  - 659.2 22
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/simon053/2003064354.html
UR  - http://www.loc.gov/catdir/description/simon052/2003064354.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/2003064354-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/2003064354-s.html
ER  -