TY  - BOOK
AU  - Strauss,Steven D.
TI  - The big idea: how business innovators get great ideas to market 
SN  - 0793148375 (pbk.)
AV  - HF5415.153 .S77 2002
U1  - 658.575 21
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references (p. 221-222) and index
UR  - http://www.loc.gov/catdir/toc/ecip02/2001004758.html
UR  - http://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html
ER  -