MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Material type:
TextPublication details: New York : McGraw-Hill, c1988 (1989 printing)Description: xiii, 278 p. : ill. ; 23 cmISBN: 0452262380 (pbk.); 9780452262386 (pbk.)Subject(s): Marketing | Advertising | Sales promotionDDC classification: 658.8 LOC classification: HF5415 | .R37 1988
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .R37 1988 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010385 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415 .R37 1988 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010472 |
"A Plume book."
Includes bibliographical references (p. 269-274) and index.
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