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Marketing concepts and strategies / Sally Dibb ... [et al.].

Contributor(s): Dibb, Sally, 1963-Material type: Text

TextPublication details: Andover : Cengage Learning, 2012Edition: 6th edDescription: xviii, 815 p. : col. ill. ; 26 cm. + instant access cardISBN: 9781408032145 (pbk.); 9781408064320 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .M37 2012

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5415 .M37 2012 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00011493
General Circulation	APU Library Open Shelf	Book	HF5415 .M37 2012 c.2 (Browse shelf (Opens below))	2	Available (No use restrictions)		00011494

Formerly CIP. Uk

Includes bibliographical references and index.

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Marketing concepts and strategies / Sally Dibb ... [et al.].