Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Material type:
TextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005Description: xvii, 205 p. : ill. ; 24 cmISBN: 0131428950 (hbk.); 9780131428959 (hbk.)Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementDDC classification: 658.812 LOC classification: HF5415.55 | .G87 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.55 .G87 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027693 |
Includes bibliographical references (p. 187-198) and index.
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