Asia Pacific University Library catalogue


Gabay's copywriters' compendium : the definitive professional writer's guide / J. Jonathan Gabay.

By: Gabay, J. JonathanMaterial type: TextTextPublication details: Oxford ; Burlington, Mass. : Elsevier, c2007Description: 709 p. : ill. ; 24 cmISBN: 0750683201 (pbk.); 9780750683203 (pbk.)Other title: Copywriters' compendiumSubject(s): Advertising copy -- Handbooks, manuals, etc | Creative writing -- Handbooks, manuals, etcDDC classification: 659.132 LOC classification: HF5825 | .G33 2007
Contents:
The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5825 .G33 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00028009

"Revised and updated edition"-cover.

Includes index.

ISBN-10 on tp verso is incorrectly listed as 0750683021.

The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new.

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