Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
Material type:
TextPublication details: Boston : Harvard Business School Press, c1997Description: xv, 235 p. : ill. ; 24 cmISBN: 0875847595 (hbk.); 9780875847597 (hbk.)Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285467 LOC classification: HF5415.1265 | .H34 1997
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .H34 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027576 |
Includes bibliographical references (p. 221-224) and index.
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