Asia Pacific University Library catalogue


Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

By: Stone, Bob, 1918-2007Contributor(s): Jacobs, Ron, 1948-Material type: TextTextPublication details: New York : McGraw-Hill, c2008Edition: 8th edDescription: xxviii, 663 p. : ill. ; 25 cmISBN: 9780071458290 (hbk.); 0071458298 (hbk.)Subject(s): Direct marketingDDC classification: 658.872 LOC classification: HF5415.126 | .S76 2008
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.126 .S76 2008 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027957

Includes index.

There are no comments on this title.

to post a comment.