Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].
Material type:
TextPublication details: London : McGraw-Hill Higher Education, c2012Edition: 2nd European edDescription: xxv, 559 p. : ill. (chiefly col.) ; 27 cmISBN: 9780077131715 (pbk.); 0077131711 (pbk.)Subject(s): Service industries -- Marketing | Customer services | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.122 | .S47 2012
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.122 .S47 2012 c.1 (Browse shelf (Opens below)) | 1 | Lost | 00011294 |
Previous ed.: 2008.
Formerly CIP. Uk
Includes bibliographical references and index.
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