Design in business : strategic innovation through design / Margaret Bruce and John Bessant.
Material type: TextPublication details: Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002Description: xxii, 287 p. : ill. ; 25 cmISBN: 9780273643746 (pbk.); 0273643746 (pbk.)Subject(s): Business planning | Success in business | Corporate profits | CompetitionDDC classification: 658.4012 LOC classification: HD30.28 | .B78 2002Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APIIT Library Open Shelf APIIT | Book | HD30.28 .B78 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00033404 |
Includes bibliographical references and index.
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