Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010Edition: 5th edDescription: xv, 656 p. : col. ill. ; 29 cmISBN: 9780470088586 (hbk.); 0470088583 (hbk.)Subject(s): Hospitality industry -- Marketing | Food service -- Marketing | Restaurants -- MarketingDDC classification: 647.940688 LOC classification: TX911.3.M3 | R45 2010Online resources: Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | TX911.3.M3 R45 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011409 |
Includes bibliographical references and index.
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