Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2010Description: xiii, 354 p. : ill. ; 24 cmISBN: 9780470689752 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .A23 2010| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A23 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027617 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A23 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011597 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .A23 2010 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010429 |
Includes bibliographical references and index.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.
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