ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Material type:
TextPublication details: Singapore : John Wiley & Sons (Asia), c2011Description: xviii, 289 p. : ill. ; 24 cmISBN: 9780470827413 (hbk.); 0470827416 (hbk.)Other title: ROI of social media | Return of investment of social mediaSubject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingDDC classification: 658.802 LOC classification: HF5415.1265 | .P69 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .P69 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029375 |
Includes bibliographical references (p. 279) and index.
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