The big idea : how business innovators get great ideas to market / Steven D. Strauss.
Material type:
TextPublication details: Chicago : Dearborn Trade Pub., c2002Description: x, 229 p. ; 23 cmISBN: 0793148375 (pbk.); 9780793148370 (pbk.)Subject(s): New products -- MarketingDDC classification: 658.575 LOC classification: HF5415.153 | .S77 2002Online resources: Table of contents | Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.153 .S77 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010092 |
Includes bibliographical references (p. 221-222) and index.
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