Asia Pacific University Library catalogue


The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet.

By: Ellet, WilliamMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2007Description: vi, 272 p. : ill. ; 24 cmISBN: 9781422101582 (pbk.)Subject(s): Management -- Case studies -- Study and teachingDDC classification: 658 LOC classification: HD30.4 | .E45 2007Online resources: Table of contents only
Partial contents:
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
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Book HD30.4 .E45 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00025435

Includes bibliographical references and index.

pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.

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