Asia Pacific University Library catalogue


The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.

Contributor(s): Kitchen, Philip J | Proctor, TonyMaterial type: TextTextPublication details: London : Thomson Learning, c2001Description: xi, 321 p. : ill. ; 24 cmISBN: 186152546X (pbk.); 9781861525468 (pbk.)Other title: MarketingSubject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .I48 2001
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Book HF5415 .I48 2001 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00029042

Includes bibliographical references.

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