Asia Pacific University Library catalogue


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Successful direct marketing methods / Bob Stone and Ron Jacobs.

by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : McGraw-Hill, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.126 .S76 2001 c.1 (1).

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2.
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.126 .S76 2008 c.1 (1).

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