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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller. by Maddock, G. Michael, 1965- | Uriarte, Luisa C, 1968- | Flaim, Javier, 1970- | Miller, Brett S, 1969-. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011Online access: Cover image | Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HD45 .M33 2011 c.1 (2).
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Innovation management and new product development / Paul Trott. by Trott, Paul. Material type: Text; Format:
print
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Not fiction
Publication details: London ; San Francisco : Financial Times Pitman Publishing, c1998Other title: Innovation management & new product development..Availability: Items available for loan: APU LibraryCall number: HF5415.153 .T76 1998 c.1 (1).
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Integrated product development / M.M. Andreasen and L. Hein. by Andreasen, M. M. (Mogens Myrup), 1939- | Hein, L. (Lars). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Original language: Danish Publication details: Bedford : IFS (Publications), c1987Availability: Items available for loan: APU LibraryCall number: HD69.N4 A53 1987 c.1 (1).
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