Wordcraft : the art of turning little words into big business / Alex Frankel.
Material type:
TextPublication details: New York : Crown Publishers, c2004Description: xii, 241 p. ; 22 cmISBN: 1400051045 (hbk.); 9781400051045 (hbk.)Other title: Words into big businessSubject(s): Brand name products -- Case studies | Business names -- Case studies | Advertising | Marketing | Creative ability in businessDDC classification: 658.827 LOC classification: HF6161.B4 | F73 2004Online resources: Table of contents
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF6161.B4 F73 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027736 |
Includes bibliographical references (p. 219-230) and index.
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
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