Asia Pacific University Library catalogue


Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

By: Kumar, V, 1957-Contributor(s): Aaker, David A | Day, George SMaterial type: TextTextPublication details: New York : Wiley, c2002Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cmISBN: 047141235X (hbk.); 9780471412359 (hbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .K86 2002Online resources: Publisher description | Table of Contents
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .K86 2002 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027753

Includes bibliographical references and index.

LC copy lacks CD.

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