Asia Pacific University Library catalogue


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1.
Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

by Solis, Brian | Breakenridge, Deirdre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HD59 .S65 2009 c.1 (1).

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2.
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INFLUENCE OF SOCIAL MEDIA TOWARDS ONLINE PURCHASING BEHAVIOR AMONG YOUNGSTERS / ANITA TAMANG.

by ANITA TAMANG (TP035180) | Ms. Haslina Hashim [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in Electronic Business. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0023 (1). :

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A STUDY ON SOCIAL MEDIA MARKETING, TRUST, AND CUSTOMER SATISFACTION TOWARDS ONLINE APPARELS PURCHASING BEHAVIOUR AMONG STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY / ANIS SURAYA BINTI KAMARUDDIN.

by ANIS SURAYA BINTI KAMARUDDIN (TP036794) | Ms. Sueraya M. Alwie [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2016Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management. Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0059 (1). :

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INFLUENCE OF DIGITAL MARKETING ON THE BUYING BEHAVIOUR OF PRIVATE UNIVERSITY STUDENTS IN KUALA LUMPUR TOWARDS VIDEO GAMES / MUDRICK SAID MUSSA.

by MUDRICK SAID MUSSA (TP040443) | Mr. Jonathan Jeevan Strinivas [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A dissertation submitted in partial fulfilment of the requirement of Staffordshire University for degree Master in Global Marketing Management (UCMF1808BGMM) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-32-31 (1). :

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