Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th int. ed. - Boston : McGraw-Hill Irwin, c2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071263627 (pbk.) 0071263624 (pbk.)
2008039034
Export marketing.
Export marketing--Management.
HF1416 / .J64 2009
658.84 / JOH 2009
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th int. ed. - Boston : McGraw-Hill Irwin, c2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780071263627 (pbk.) 0071263624 (pbk.)
2008039034
Export marketing.
Export marketing--Management.
HF1416 / .J64 2009
658.84 / JOH 2009