Asia Pacific University Library catalogue


Porter, Michael E., 1947-

Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. - New York ; London : Free press, c2004. - xxviii, 396 p. ; 24 cm.

Originally published: 1980.

Includes bibliographical references and index.

9780743260886 (pbk) 0743260880 (pbk)

GBA3T9548 bnb


Strategic planning.
Competition.

HD41 / .P67 1980

658.4012 / POR 1980