McDaniel, Carl D.
Marketing research. / Carl McDaniel, Roger Gates. - 8th int. ed. - Hoboken, N.J. : John Wiley, c2010. - xxx, 693, [66] p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"International student version." "SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.
Includes bibliographical references and index.
9780470414361 (pbk.) 9780470466650 (CD-ROM)
GBB0A2872 bnb
Marketing research.
HF5415.2 / .M33 2010
658.83 / MCD 2010
Marketing research. / Carl McDaniel, Roger Gates. - 8th int. ed. - Hoboken, N.J. : John Wiley, c2010. - xxx, 693, [66] p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
"International student version." "SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.
Includes bibliographical references and index.
9780470414361 (pbk.) 9780470466650 (CD-ROM)
GBB0A2872 bnb
Marketing research.
HF5415.2 / .M33 2010
658.83 / MCD 2010