Lashinsky, Adam.
Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand / Adam Lashinsky. - London : John Murray, 2012. - viii, 223 p. : ill. ; 24 cm.
Includes index. Formerly CIP.
9781848547223 (pbk.)
GBB1C6758 bnb
Apple Computer, Inc.--Management.
Computer industry--Management--United States--Case studies.
Creative ability in business--Case studies.
Industrial management.
Creative ability in business.
HD9696.2.U64 / L37 2012
338.761004165 / LAS 2012
Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand / Adam Lashinsky. - London : John Murray, 2012. - viii, 223 p. : ill. ; 24 cm.
Includes index. Formerly CIP.
9781848547223 (pbk.)
GBB1C6758 bnb
Apple Computer, Inc.--Management.
Computer industry--Management--United States--Case studies.
Creative ability in business--Case studies.
Industrial management.
Creative ability in business.
HD9696.2.U64 / L37 2012
338.761004165 / LAS 2012