David, Fred R.
Strategic management concepts : a competitive advantage approach / Strategic concepts management Fred R. David. - 14th ed. - Boston : Pearson, c2013. - xxx, 171 p. : ill. ; 28 cm.
Includes index.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780132664233 (hbk.) 0132664232 (hbk.)
2011035610
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D38 2013
658.4012 / DAV 2013
Strategic management concepts : a competitive advantage approach / Strategic concepts management Fred R. David. - 14th ed. - Boston : Pearson, c2013. - xxx, 171 p. : ill. ; 28 cm.
Includes index.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
9780132664233 (hbk.) 0132664232 (hbk.)
2011035610
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D38 2013
658.4012 / DAV 2013