De Kluyver, Cornelis A.
Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2012. - xx, 211 p. : ill. ; 24 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
9780132145626 (pbk.) 0132145626 (pbk.)
2010036082
Executives.
Leadership.
Management.
HD38.2 / .D45 2012
658.4012 / DEK 2012
Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2012. - xx, 211 p. : ill. ; 24 cm.
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
9780132145626 (pbk.) 0132145626 (pbk.)
2010036082
Executives.
Leadership.
Management.
HD38.2 / .D45 2012
658.4012 / DEK 2012