Asia Pacific University Library catalogue


Ellis, John.

International business strategy / John Ellis and David Williams. - London : Pitman Publishing, c1995. - xiii, 368 p. : ill. ; 25 cm.

Includes bibliographical references and index.

027360712X (pbk.) 9780273607120 (pbk.)

gb 95037859


International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.

HF62.4 / .E45 1995

658.049 / ELL 1995