Johnson, Gerry.
Exploring strategy / Exploring strategy : text & cases. Gerry Johnson, Richard Whittington, Kevan Scholes ; with the assistance of Steve Pyle. - 9th ed. - Harlow : Financial Times Prentice Hall, c2011. - xxix, 562 p. : ill. ; 27 cm.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273732020 (pbk.) 9780273735496 (pbk.)
Strategic planning.
Business planning.
HD30.28 / .J64 2011
658.4012 / JOH 2011
Exploring strategy / Exploring strategy : text & cases. Gerry Johnson, Richard Whittington, Kevan Scholes ; with the assistance of Steve Pyle. - 9th ed. - Harlow : Financial Times Prentice Hall, c2011. - xxix, 562 p. : ill. ; 27 cm.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273732020 (pbk.) 9780273735496 (pbk.)
Strategic planning.
Business planning.
HD30.28 / .J64 2011
658.4012 / JOH 2011