Hwy-chang Moon.
Global business strategy : Asian perspective / Hwy-Chang Moon. - Singapore ; Hackensack, NJ : World Scientific, c2010. - x, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9789814273190 (hbk.) 9814273198 (hbk.)
2009034160
GBA9C3754 bnb
015443580 Uk
International business enterprises--Asia.
International business enterprises--Management.
Business planning--Asia.
HD62.4 / .M89 2010
658.4012 / MWY 2010
Global business strategy : Asian perspective / Hwy-Chang Moon. - Singapore ; Hackensack, NJ : World Scientific, c2010. - x, 336 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
9789814273190 (hbk.) 9814273198 (hbk.)
2009034160
GBA9C3754 bnb
015443580 Uk
International business enterprises--Asia.
International business enterprises--Management.
Business planning--Asia.
HD62.4 / .M89 2010
658.4012 / MWY 2010